Cecilie Bahnsen announces her next collaboration with ASICS Sportstyle, launching Fall 2024. Debuted on Bahnsen’s Fall Winter 2024 runway show at Paris Fashion Week, the latest launch offers her signature feminine interpretation of ASICS’ Gel-Terrain sneakers, presented in three colourways.
Working with the Gel-Terrain model, the trainer lays on the GT 2000 8 base, providing stability and support while maintaining a lightweight feel. The construction features a ripstop mesh upper, with padded 3D flowers scattered across the shoe’s surface. A glossy finish contrasts the delicacy of signature florals, while a monochromatic colour palette creates a sleek, elevated feeling. The lacing system uses a technical speed lacing construction, made ultra-feminine through a bespoke, floral puller piece.
To create the campaign for this project, Cecilie has joined forces with artist and photographer Casper Sejersen and creative studio, MOON. Dynamic images feature a woman carrying the huge apple installation piece created for Bahnsen’s FW24 show “The Bite.” Playing on themes love, strength and beauty, the apple also highlights juxtaposition of high and low, the clash between couture and everyday.
The Cecilie Bahnsen x ASICS Gel Terrain launches November 1st at FRUITION Plaza Senayan
